#Leave adwords editor how to#
#Leave adwords editor download#

The bounce rate tells you something about the ad, Olson says. Olson looks at CTRs, then at bounce rates because there might be an ad thatвЂ™s really effective, it draws a lot of visitors, but if the bounce rate is higher than the siteвЂ™s average bounce rate, somethingвЂ™s not right. Looking at the data in this order allows you to draw conclusions about which keywords to keep or eliminate, which ads to tweak, which Web pages to tweak, etc.Д«ounce rates measure the percentage of single-page visits (i.e., the number of visitors who leave the site from entry page without clicking on anything).

Process #2 reveals the hard numbers to look at within AdWords and site analytics.

#Leave adwords editor how to#

If he looked at the data in reverse, it would lead to the conclusion that he needs to bid on more keywords to increase conversions instead of trying to find better keywords, create better ads, create better match types, etc.Д«y following each click from entry to purchase, Olson makes conclusions about how to tweak AdWords campaigns to send only those visitors who are likely to purchase. Olson follows this process because it shows each step a visitor takes - from clicking a PPC ad to purchasing a product. Who made a purchase? What did that person buy? What does he know about him/her? How can he tweak AdWords to get more buyers? How many add a product to the shopping cart? How many abandon the shopping cart?ДЇinally, he digs into the conversion data. Next, he looks at how many enter the purchasing process. Do they leave? How many leave? What do they look at while on the site? Where do they go? Once he knows how many visitors get pushed to the site, he evaluates what they do on the first page. Note: BilliardEx uses PPC ads to attract visitors to its website. Olson looks at the clickthrough rate (CTR) of each ad to find out how many visitors an ad is pushing to the site. It is the first step to executing all three processes. This process is the big picture, an overview of how Olson thinks about the data.

#Leave adwords editor download#

Once you download AdWords Editor, try using one of OlsonвЂ™s three processes to refine AdWords campaigns. Olson uses AdWords Editor to copy and paste entire accounts and campaigns, move around ads, keywords and negative keywords, and diversify campaigns by geographic region. вЂњOnce I found it and figured out how to use it, which is pretty easy, I can honestly completely revamp and change a campaign in a matter of hours.вЂќ

вЂњYou can download it when you log into your AdWords account,вЂќ he says. Olson thinks AdWords Editor should be every marketerвЂ™s most used search tool. He uses three processes to get the highest conversions at the lowest cost.Д«efore applying the processes, Olson recommends that all marketers use Google Analytics because some data gets pulled into Google Analytics that doesnвЂ™t get pulled into other analytics programs. Troy Olson, Online Marketing Manager for BillardEx, a large pool-table retailer, loves digging into AdWords and site-analytics data.